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Promotional levy
Should a small levy be imposed upon all businesses and households for the purpose of promoting Wanganui nationally – as a residence and a place to visit?
Wanganui residents know that the city is a great place to live and work – but we need to tell the rest of New Zealand. We need to attract more people to live and work here and combat our declining population. Fewer people means less services and higher rates.
Council is proposing a promotional levy of $5.00 per household per year and $50.00 per business per year. This would generate approximately $180,000 per year to spend on image-building, promotional and advertising campaigns. It would begin in the 2009/10 financial year.
Advantages of a promotional levy
- Provide substantial funding to promote Wanganui as a great place to live and work.
- Without a levy to fund this activity, there would be inadequate promotion of our city to potential residents and visitors.
- Attracting more visitors will create jobs and boost the local economy.
Disadvantages of a promotional levy
- There is no guarantee that a promotional campaign would achieve its ends.
- Retailers and tourism businesses should be the organisations and businesses who pay for this activity, rather than the general ratepayer.